How I Became a Mac Snob: The Journey of A “Switcher”

Posted on February 18th, 2008

To look at my blog and read my rapturous Apple exalting posts, you might assume that I am a long time Mac fanboy who gets teary eyed in the presence of an Apple IIc, or screams like a giddy teenage girl at the mere mention of SCSI drives. Nope. That was all long before my time. The truth is that I am a “Switcher”; A Windows user who converted to Mac. And even then only recently. My affinity for Apple grew over a number of years, culminating in the final decision to move to OSX as my primary platform, supplanting Windows. It didn’t happen overnight, and it almost didn’t happen at all.

How did I arrive at this point, you ask? Read about my long journey after the jump.

*Queue dream sequence music.*

It all began more than a decade ago, 1996 to be precise, when I purchased my first PC. Like most consumers, I wanted to get on the newly paved information superhighway, and a computer was required to ride it. My PC was a clunky beige tower made by a now extinct PC vendor named Magitronix. Powered by a classic Intel Pentium processor (the original) clocking in at an astounding 166mhz (this was 1996 remember), it had just 32MB of RAM and a “spacious” 2GB hard drive. I was completely new to personal computing and didn’t know a mouse from a modem, but I was young and had an insatiable passion for learning. And still do. Like fine wine, I improve with age - ignoring the bits of cork rot here and there of course.

That PC sparked my love for technology, and I became an instant geek. Microsoft’s Windows 95 was the state of the art OS at the time (and coincidently received almost as much animus among users as Vista), but my machine came with Windows 3.2 pre-installed, better known as Windows for Workgroups. I had nary a clue how to upgrade my OS, but I wanted Windows 95 if only to have the latest and greatest thing along with the satisfaction of running what everyone else was using. I didn’t want to feel left out after all. Before I knew it, I was learning the nuances of drivers, IRQ settings, and god knows whatever else it took to get my system fully Win32 compatible. After just 30 days of ownership, I was under the hood of my PC, armed with a screwdriver and sense of purpose, ripping out the default crappy OEM sound card that came with the system and replacing it with a superior Creative SoundBlaster16 ISA card. I had upgraded my PC all on my own.

I popped in the Windows 95 installation CD, loaded the OS, and was soon among the growing legions of Windows 95 users enjoying all the frills and benefits of 32-bit application support. I didn’t know what the hell any of it meant, I just knew that I wanted it. I was on the ground floor of new computing experience, and I loved every moment of it. I had not one, but two office suites installed on my system since I couldn’t decide which I like better among the two competing suites at the time; Office for Windows 95, and Lotus Smartsuite. Believe it or not, there was a time when office suites were actually exciting. Even more shocking, there was a time when Windows was exciting. Amazing, isn’t it?

I watched software design grow up, and entire industries created right before my eyes. PC Gaming evolved from basic 2D card games to advanced 3D shooters that revolutionized computer graphics, giving rise to the first dedicated graphics cards. At the time, PC graphics were 2D only. The first true gaming card for PCs came in the form of an add-on component, made by Diamond Multimedia, called Voodoo 3Dfx. I can still recall running to my local Best Buy, eagerly knocking over shoppers to get at this magical new Voodoo 3DFX card sitting on the shelf, when it first came out. And then enjoying the amazing graphics it unlocked with advanced 3D games like LucasArts first-person shooter, Jedi Knight. Ah, those were the days.

As time passed, and technology changed I followed along the merry upgrade path (or treadmill, such as it was) eagerly embracing every new technology that came along, from processors to graphics chips. Windows 95 was replaced by Windows 98. Windows was fun to use, it has to be said, and this was back in an age when Windows as actually an innovative and well liked technology, instead of the loathed bloatware of today. Windows was so widely adored among consumers and office workers that people enjoyed customizing their desktops with Windows 98 desktop themes, elaborately personalizing their workstations with wallpapers, color schemes, and sound effects. Anyone remember Windows Plus! packs?

There were pitfalls and pain points throughout, to be sure, but with each challenge Windows PCs threw at me, the more I learned and the more skilled I became. In some sick way I actually owe my professional life to Windows and all its problems. That got me into computing as a career, working for companies in various odd jobs as low-level IT worker to company computer geek. And I owed it all to the PC, Microsoft, and a love for technology. It was great to be a geek, or at least a PC user.

By the end of the 1990s I had outgrown Windows 98, and migrated to Microsoft’s more stable NT codebase when I got the opportunity to beta test Windows 2000 (NT5), still in its early stage of development. It looked the same but offered a quantum leap in stability and performance. Win2kPro, as it was affectionately known to its users, was arguably the best operating system ever put out by Microsoft, and was Windows at its zenith. Comically Microsoft’s confusing branding and use of calendar years to market OS releases led many consumers to mistake Windows 2000 Professional as an upgrade from Windows 98. I can recall notices hanging in the software aisles at Best Buy, warning consumers not to buy this software for their home PCs. One trade publication, I can’t recall which, called Win2k “the best Windows upgrade you’ll ever make by accident”. I had graduated to “Pro user” and earned my stripes as a hardware geek. Computing couldn’t possibly get any better than this.

Then there was Apple.

Like any serious PC user at the time, I viewed Macs with contempt. They were, in my view, inferior machines to be ridiculed and shunned for serious work, and rightfully so. Macs were toys. Apple machines at the time were horribly overpriced compared to comparable PCs, underpowered in terms of raw specs, and crippled by an OS that was simply inferior to Microsoft’s more advanced Windows 2000 Pro. MacOS 8, the OS that powered Apple hardware at the time, was primitive by comparison, and couldn’t even manage memory like a modern OS, relying on a byzantine management scheme known as collaborative memory where applications shared memory, and had to be manually allocated by the user. In plain language; Macs sucked. Yes I know there are those who will douse me with petrol and strike a match for saying that, but that’s the way I see it, and given the circumstances of the time, I think it’s a fair statement. I saw nothing in the Mac experience that could kindle the slightest interest in me. PCs were just better, plain and simple.

So how did I, a PC loving Windows fanboy, become a Mac lover? It started like this…

I was a tech news junky, since I had a deep passion for technology… even if it was technology that I loathed. And Apple was often featured on tech news sites like C|Net’s news.com (my favorite tech site at the time), and I frequently watched Steve Jobs keynotes if only to mock Apple products, like the original iBook that resembled a toilet seat - oh the laughter that brought. That laughter stopped one day eight years ago when Steve Jobs took the stage, at MacWorld 2000, and introduced something that blew me away: OSX. I can remember watching the live video stream of the event, with Jobs demoing each feature and nuance of this seemingly revolutionary new OS, and everything he showed left me captivated.

Animated windows that bend and shrink to the bottom of the screen - icons that scaled with every mouse gesture - a desktop layer based on Adobe PDF. “My God”, I thought, “this is like some wonderful dream! Except that Elizabeth Hurley isn’t laying beside me.” Nothing I had seen before compared to what I was seeing now. It wasn’t just eye candy either, OSX had serious plumbing under the hood and and advanced software stack on top. Apple had just changed the game, taking desktop computing to a new level. For the first time in my computing life, I looked at my Windows desktop and stopped liking what I saw. This new OS that Jobs was demonstrating seemed light years ahead of Microsoft. In that one instance I stopped laughing at Macs, and started questioning my own platform.

Since the introduction of the iMac I had a certain affection for Apple hardware design, minor though it was. The iMac was cute, but not something I wanted sitting on my desk. How could I appear credible to my colleagues while using a strawberry colored computer? But soon after Apple shipped OSX it revamped its professional line of machines as well; the PowerMac, introducing amazingly sleek looking enclosures with cutting edge designs. Now Apple had an OS that I was quickly falling in love with, wrapped in hardware that I found myself drooling over. And what did I have? I had an OS that looked like it was a decade behind and sitting inside a boring beige plastic box that looked equally outmoded. I was still a PC guy, but no longer loved the experience. The fun was done.

OSX had fractured my devotion to Windows, and Apple’s design aesthetic had me repulsed by the sight of beige. I wanted something better - I wanted a Mac. “No! I can’t do that, stop this crazy talk.” So went the inner monologue that happened within me each time I passed by an Apple retail display. It was painful. But despite my wavering allegiance to Windows, I remained a PC user in part because of my devotion to PC gaming. And when it came to gaming, and subsequent hardware support, Macs were not an option. So for now I would have to sit on the sidelines and admire Macs from afar. Then in 2002 I decided on a compromise. If I cannot make a wholesale plunge into the Mac platform, why not go halfway? I could buy a basic Mac, explore what Apple’s platform had to offer, and still use Windows as my primary platform. Briliant! So I purchased my first Apple computer, the original flat panel iMac. That beautiful little computer introduced me to OSX.

So began my schizophrenic arrangement with Apple and Windows as my creative side battled with my technical side. A PC sat on one side of my desk with a Mac occupying the other; a classic left-brain vs. right-brain metaphor. The Mac became my mistress, but I remained married to Windows, and part of me wanted a divorce. It was Apple’s decision to move to Intel processors that offered a turning point for me. Until that point a Mac and a PC were completely different things. Now they were one and the same, even running on the same hardware. At last I was no longer painted into a corner, forced to make a choice. I could simply select whatever software I needed for any given task, all on the same machine without the tradeoffs incumbent in dedicated systems.

So, in 2006 I ordered a Mac Pro. It offered all the qualities I wanted in a PC; performance, freedom and flexibility in hardware, with the software I wanted in a Mac. From then on I have lived a dual life in both camps. I still have two computers sitting on my desktop, Mac and PC, but much of my daily workflow has now moved to the Mac. The software environment is simply better and the experience is richer. Part of me still remains a PC hardware enthusiast, and probably always will. But one thing I’ve learned over the years is that software is more important than the hardware it runs on. All the hardware in the world cannot make a bad OS better, or turn mediocre software into innovation. Vista proved that. Any operating system that makes my computing life richer and more productive is where I hang my hat, and for now OSX is my hatrack.

If Apple can turn a long time Windows enthusiast into a Mac user, they’re doing something right. And so my journey continues, and I remain “switched”.