What happens when a fetish becomes obsession, then turns into a life consuming preoccupation that drives friends and family away, compelling you to alter your physical environment, modeled after your Apple addiction? You turn your dwelling into an Apple store, of course!

I applaud this fellow’s creativity, it really is brilliant. But, still. Jesus!

There are moments in life when the challenges of a busy schedule, encumberences, distraction, and stupidity all converge at one terrible moment resulting in tragedy. That is what happened to me last fall during my morning commute. As I hurried out the door with hands and arms full of gadgets and wares, embarking in my vehicle, I failed to notice that I had inadvertently dropped one important item on the ground.

Having sped off for work and returning later in the day, I noticed a small metallic object laying in the driveway near where my truck is normally parked. "What the heck is that?" I half wondered. No sooner had that inquisitive thought entered my simian brain when I came to a horrible realization..."Oh my God, it's my iPod!". Yes, that shiny piece of metal laying lifeless on the pavement was my dear departed music player, crushed by the full weight of my Ford Ranger. Obviously the poor little fellow had fallen out of my grasp as I was entering my truck and had landed directly in the path of my tires, which did a fantastic job of making the already slim iPod a lot thinner than designed.

So, that's the story. My fifth generation iPod has been gone for about three months now and I have fallen back to an ancient fourth generation iPod Photo. Waiting for the day when Apple will announce a new and improved model worthy of my Ben Franklins. Hopefully soon.

Who can forget this charming ad from a red-eyed pothead Ellen Feiss, endorsing Macs, as part of Apple's ill fated "Switch" campaign. I've seen this ad so many times and yet it continues to make me laugh each time. *sigh*

Ah, Sweet memories of advertising gone wrong.