Apple’s New Keyboard Design Has Won Me Over

Folks, I am pecking out these words on Apple’s innovative new low-profile desktop keyboard, and having a marvelous epiphany in the process. This is without doubt the best desktop keyboard I have ever had the pleasure of fondling. The keys are responsive and well spaced. I find myself making far fewer accidental keystrokes and typos. And now I am so completely hooked on it I can’t fathom going back to traditional scissor-switch style keyboards, which seem antiquated in comparison. It’s that good. (more…)


5th Avenue Apple Store Grand Opening

For those who have never been to or beheld the spectacle of an Apple Store opening, you really should watch this video to get an idea of the experience at these gala events. Lines that span a quarter mile…people camping out at midnight to be first in line…the feeling of euphoria as your turn in the queue arrives to finally enter the store. Amazing.

Be on the look out for several celebs shopping amongst the crowd, like James Woods and Kevin Bacon, to name a few.


Confessions of Heresy: Why I like ZUNE

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I have a dark secret. A secret so ignominious that its revelation will bring terrible shame and ridicule from my peers. Confession is good for the soul. My secret? I like ZUNE. There…I said it. Yes, you heard me correctly.

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Core 2 Duo + MacBook Pro = Crazy Delicious!

Apple keeps finding more ways to drive me into bankruptcy. First they nickel and dime me with repeated assualts from iPod rollouts. Then they introduce the Mac Pro. Now comes a beefed up MacBook Pro running Intel’s latest mobile processor; Core 2 Duo. This release seems to be watered down as upgrades come; aside from a new processor under the hood, nothing significant has changed over the previous models. Even pricing remains the same.

My biggest concern is the much maligned heat issue that some users complain to be so hot, the laptop can literally be used as a portable grill top. If these machines run cooler and more reliably than its predecessor, then I might bite the bullet. As it is now I don’t own a Mac portable at all, in no small part to issues I keep reading about. We’ll see

Check out the new MacBook Pros here.

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Apple Rolls out new iMacs

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Apple unveils new Intel Core 2 Duo (Conroe) based iMacs, including a new 24″ widescreen whopper that retails for $1,999. In addition, prices have been slashed across the product line, and the entry level model can now be had for a mere $999. Not a bad deal.

Learn more.


More proof of Mac Pro coming next week?

Some spy photos taken from the floor of the Moscone Center, where workers are setting up for next weeks World Wide Developers Conference, are quickly circulating around the web. The image reveals a banner depicting a 64bit processor icon. This could be further evidence that Apple will announce the much anticipated Intel-based professional workstation at the event. Not that any further verification is needed, as we know almost for certain the Mac Pro (the official name for Apple’s PowerMac successor) will be unveiled. The reference to 64bit could also have something to do with OSX 10.5, codenamed leopard. We shall soon see.


Apple unveils more “Get a Mac” TV ads

Apple has quietly added three new TV spots to its current nationwide ad campaign called “Get a Mac”. As before the ads show the same two characters who symbolically represent a PC and Mac, played by actors John Hodgman and Justin Long, respectively. These particular ads I find much more humorous than the previous roll, especially the Out of the Box sketch. Funny stuff. See the ads here.


Who is this guy?

Hi, I'm Kent. I work as a freelance creative professional and tech writer. To learn more about me, go here.

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